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Hawaii-based, forward-thinking technology company needed a provocative repositioning and new brand identity system that reflected its innovative and extremely accurate approach to real property utilization. Simply put, SYNCADD's cutting-edge software -- PRISMS -- measures, collects data and optimizes the utilization of interior space for anything with walls. Aha! moment produced "Thinking Inside the Box" tag and held that thought throughout a new logo system, stationary, sales folder, splash booklet and fact sheets. As we speak, the Pentagon has declared PRISMS to be the new industry standard for US Army installation management.