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21st Century Kaka'ako


This signature brochure helped set the stage for the re-emergence of the iconic Kaka'ako district in Honolulu in 2012. The stunning 28-page showpiece for Kamehameha Schools targets potential residents and retail tenants, positioning New Kaka'ako as the next urban epicenter of the 21st century.
Click on thumbnails to view or download PDF.

Hawaiian Telcom


Hawaiian Telcom's 2011 "Always On" rebranding focused on the idea that their always reliable network connects Hawaii people to everything they do. As the designated writer, I created the "voice" and tone for the overall rebranding, developed new content, then worked with designers and tech team to bring it all to the website. New look and messaging captured cultural nuances that resonated with locals in a fun, dynamic way. As it turned out, the website became the creative foundation for the advertising that followed.
www.hawaiiantel.com
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Always on.
This is our commitment. Always on means always being there for you with the best services at the best prices. Providing reliable service even when the power's out. Being accessible 24/7, whenever you need us. Pushing innovation to give you faster speeds, more services, better solutions.
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Keep your Hello going strong
No matter what, we want your home phone to be something you can count on 24/7. Reliable. Clear. Connected. That's why Hawaiian Telcom works hard to make sure your home phone service is always on, always there for you. Even when the power goes out.

We're all about making our services fit your needs -- not the other way around. Caller ID. Call waiting. Unlimited long distance. Whatever you need. We've got calling features that make life easy to live on your terms.
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Your connection from anywhere to everywhere
Any place you go, we put the power of wireless in your pocket. Talk. Text. Send pictures. Check email. We have the latest selection of cell phones, features and plans to choose from. Plus serious coverage to roam free and still be in touch.
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Reach out across the islands, around the world
Island to island. Hawaii to the mainland and beyond. Our affordable nationwide and international long distance plans let you reach out more often to more people, according to your schedule. Compare and connect to a plan that fits your needs.
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Next Project: The Rice Partnership

The Rice Partnership


New logo, identity system, website, brochure and strategic media recommendations helped The Rice Partnership stand out among Hawaii's expanding market of wealth management contenders.
www.thericepartnership.com

Meadow Gold Dairies Truck Design


Innovative campaign uses Meadow Gold dairy trucks to showcase Hawaii's love of sports with the energy and wholesome goodness of MILK.
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Next Project: JUMPSmartMaui

JUMPSmartMaui


$30M demonstration project between U.S. and Japan designed to engage qualified residents to participate in 3-yr. study to improve Hawaii's smart electric grid, promote EV car use and clean energy awareness. Multi-year, multi-year branding focused on Website, public innovation center, video, collateral and smart energy demonstration pilot in select households across Maui. Lead partner: Hitachi Global.
www.jumpsmartmaui.com

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Next Project: PKF Hawaii
Copyright © 2015. All images and content are property of SHERYL HOM CREATIVE DIRECTION.